London-based Need For Speed: Shift 2 Unleashed developer Slightly Mad Studios has formed a new offshoot called Gamagio, which will focus on Madden NFL 18 Coins social and mobile games.Studio business development director Dom Duhan told Gamasutra in a phone interview, "It's an offshoot rather than a replacement [for triple-A game focused Slightly Mad]. ... We're branching out to try to bring some really cool content, like we did on the triple-A side.""Slightly Mad is still going, that's still

 

huge deal, and it's still producing triple-A titles. We're just trying to NFL 18 Coins spread our wings a bit," he added.The founding of a social and mobile games business seems like a departure for Slightly Mad, whose founders have roots in racing sims. But Duhan said even with non-racing social titles, "It's still gameplay, it's still creating interesting games for people. ... I know that they know how to make a good game."More than 50 employees are working on multiple titles that will begin releasing

 

the social space this summer. The developer boasts a social gaming engine that supports HTML5 technology and plug-in free 3D graphics standards like WebGL.Gamagio's cross-platform engine, which it says was "built from the ground up," also supports both Apple's iOS and Google's Android devices. The studio said mobile games "form a major part of the Gamagio portfolio" and has several mobile titles planned.Duhan said the studio has about 10 game ideas for Gamagio with a couple

 

actual development. The company is not starting off its new business with racing titles. "[Social and mobile is] a new market for us, don't get me wrong, but we're coming from maddenvip an angle which we hope is going to be fresh and dynamic," he said.Slightly Mad is best known for developing Electronic Arts-published Need for Speed: Shift and Need for Speed: Shift 2 Unleashed (releasing later this month) for traditional consoles and PCs. Ian Bell, who founded Slightly Mad in 2009 and serves as