of this movement, which we imagined would happen in the FIFA Coins Bay area, with a few close game developer friends. I made a Google document to sign up potential developers, and we tweeted it out. Within an hour, we had over 70 responses, and realized at least 20 of those were from the U.K., and several were in the U.S., but outside the Bay area. We realized quickly that a single spreadsheet couldn't contain this jam - it was bigger than us. We moved to an "organizers thread" on Facebook, and the


is history. Over 900 developers signed up to Madden nfl mobile coins take part in jams in almost 35 cities across the world, from the original U.S. site in California's Bay Area, to the U.K., to Israel, to Mexico, to Finland, to Australia, and beyond. More developers jammed on their own in solidarity from their homes. How the heck did this happen? Why was it so successful? What can we do better next time (as it seems certain there will be a next time)? To get at a chunk of it, I'll write an abridged postmortem of the


, followed by my thoughts about the jam I ran in Oakland; the first #Molyjam to get a location, and the last to present its demos. What went right 1: Organized like a jam Everything came together organically, just like in a game jam itself. A few people started out with no concrete idea of what the end result would be, and people stepped up when they needed to. Jake Rodkin of Telltale came up with great t-shirt designs, as well as the "What Would Molydeux" jam name. Zane Pickett


up and created our web site, and organized our game submission form. Justin Ignacio of Justin.tv came in to help with our livestreams. The list goes on. When something was needed, someone stepped up to help. We also had a number of generous sponsors. Unity, Game Maker, Gamesalad, and Construct 2 offered temp licenses of their engines during the jam (coordinated by Kipnis, among others). Individual cities got sponsors for food, locations, and more. The event had to https://www.mmogo.com/