be hesitant to leave behind their gamerscores, achievements, friends lists, and downloadable games for another ecosytem. However, a radical step could cement this bond.Because a thin video-based client can run on almost anything, any one of the console manufacturers could start the FIFA Coins next generation tomorrow by simply buying OnLive or Gaikai and embedding it in the next system update. Next, they could sell cloud-only versions of the current-gen consoles for almost nothing ($100? $50?), which


revolutionize the market and inoculate the company from the Cheap MUT 18 Coins coming shift. Some are predicting the next generation of consoles will be the last one, but it may not even be necessary at all.Rethinking GamesHowever, cloud gamings potential is much, much greater than changing the economics of the industry; in fact, it could revolutionize the very way games are made. For starters, the cloud could solve the number one problem that plagues most teams: a lack of feedback from real


during the early stages of development when radical change is still possible. Most game projects grow slowly from fast and nimble speedboats to hulking battleships that can only change course at great effort and cost.Using cloud technologies, a team could expose its game to fans as soon as it is playable, with almost no technological hurdles or security concerns. All players need is a browser and, if necessary, a password. Releasing games early for feedback and buzz is nothing new for indie


(indeed, doing so is their major competitive advantage); nonetheless, for major publishers, the idea is fraught with potential risk, of leaked games and bad press.However, as the games code and assets would exist only on the clouds servers, nothing could be leaked. As for pre-release buzz, the greatest danger, of course, is of simply releasing a bad game, and the surest way to do so is to isolate a development team from the oxygen of real players. Further, the clouds inherent flexibility