We think of CoD as being like EA's Madden NFL, which continues to FIFA 18 Coins sell similar unit numbers year in and year out, regardless of reviews; Madden's Metacritic has ranged as low as 78 in recent years. Given that CoD changes only incrementally from year to year, we think reviewers have become increasingly less likely to give very high review scores due to a certain degree of ennui with the franchise. Bobby Kotick, CEO of Activision Blizzard: More people have played Call of Duty


 this year than ever before, logging four billion hours of  FUT Coins gameplay. And in the last 12 months, Call of Duty: Black Ops II, including its digital content, generated more revenues than any other console game ever has in a single year. Although it is too early to assess sell-through for Call of Duty: Ghosts, it's launching a ta time when the franchise has never been more popular. Eric Hirshberg, CEO of Activision Publishing: Ghosts is an amazing game which ushers in the next generation of Call of


Duty. The team at Infinity Ward has delivered yet another epic thrill ride in the campaign, and what I think is our best multiplayer game yet. This is the must have launch title for the next generation of consoles, and we expect Call of Duty: Ghosts to be the most successful launch title for the Xbox One and PS4 by a wide margin. In fact, according to GameStop, Call of Duty: Ghosts is their most pre-reserved next gen title. The billion dollar figure is still impressive and represents


 the brand power of the shooter franchise from sheer retailer expectations alone. Activision and Infinity Ward do however, have the reputation and momentum of their flagship franchise to worry about. The profits for the game will be astronomical with its sales, even if it sells less, and it did have a much smaller budget than Grand Theft Auto 5. It also has split its release with the Xbox One and PlayStation 4 versions of the game, delayed until each respective console's release to http://www.u2fifa.com/