, things were a lot different. Titles like Cars were gold mines for the RS Gold company. Made cheaply and surfing on the marketing budgets of the film studios, THQ became a cash rich company and a favorite of investors, especially when the stock hovered in the $30 range. When Disney realized exactly how much cash it was giving away by licensing the gaming rights to its films, though, things began to change. THQ had plenty of other licenses, like the Nickelodeon properties, but many of those


getting long in the tooth and new licensing deals (like a 2009 agreement with DreamWorks) never produced any substantial hits. The end of THQ's licensing business was actually foreshadowed last year, but RuneScape Gold no one took notice of it at the time. Germaine Gioia, who came on board as senior vice president of licensing and merchandising in 2009 (and had previously worked at the company for a 14 year stint in a similar capacity), quietly left THQ in June 2011. Similarly, Martin Good, who ran the


kid, family and casual games division left in January amidst the company layoffs that followed poor uDraw sales. The real question about today's move is simple: Is it too little, too late? THQ is a company at a precipice these days. It's stock has been below the $1 mark for roughly a month, likely putting it at risk for a delisting threat. Analysts fear its cash reserves are running low. And no one is looking forward to next week's earnings numbers from the company. THQ's decision to abandon


children's content is one that its competitors reached long ago. "Licensing content is dead," proclaimed Ben Feder, then CEO of Take-Two Interactive Software at the 2010 Digital Hollywood conference. Video games, he says, "are getting closer and closer to (the studios') core business."The ironic thing about the decision to focus solely on core franchises and digital initiatives is that THQ seemingly ignored a potential way to salvage its licensed content business. While licensed children's games at http://www.rsgole.com/